More And More People Will Work From Home

The increase in freelance workers and the possibility of working remotely will lead, by the end of 2022, to a substantial increase in people working from home or around the world and consequently to the need to adopt more new work-oriented solutions. . This trend will undoubtedly be fueled by technology thanks to the improvement in internet connection speed and systems that can facilitate work without any loss of productivity. The goal will be to provide users with an interconnected system capable of improving the experience of working from home and contributing to the worker’s well-being. At the same time, new frontiers will open up in recruiting, with the removal of barriers that will lead us to have more and more colleagues who live in other parts of the world.

2022 will be the year in which the trend of the horizontal and interconnected world will be even more specific and specialized. It will be necessary to produce hybrid architectures capable of providing flexible tools that know how to meet the needs of end-users, who learn how to connect the best of the office and work from everywhere. Internal training for updating and introducing new resources will be an essential element at the same time. For example, we use FAD Solution, our cloud platform capable of managing the entire onboarding and training process internally and for our clients and partners.

Big Data Will Become Indispensable

If big data is already indispensable for companies today, it will be even more so in the next year. Companies with the most excellent quality data will undoubtedly be more competitive than the others. At the dawn of 2022, the global big data market reached $ 208 billion and will reach $ 250 billion by 2026 with a CAGR (i.e., the compound annual growth rate that measures the return on investment ) 10.%. Big data and digital transformation are an essential combination.

The more we go forward, the more everything will be built from data

We speak of data fabric or a design concept that acts as an integrated layer of data and connection processes. It uses continuous analysis of existing, searchable, and navigable metadata to support the design, implementation, and use of integrated and reusable data across all environments, including hybrid and multi-cloud platforms—leverage human and machine capabilities to access data and support its consolidation. Identify and connect data from different applications to uncover business-relevant data to support decision-making redesign by providing faster and more understandable access to data than traditional practices. (source Gartner ) In this way, operating costs can be reduced by approximately 70%.

Telemedicine Will Revolutionize Healthcare

From 2020 onwards, Covid-19 has shaken and revolutionized every aspect of our life. The healthcare sector has suffered, but it has implemented systems to address its shortcomings and protect healthcare workers and patients thanks to technology. Telemedicine has made the connection between doctor and patient possible despite the social distancing. This trend continues to rise: we have taken the best of the pandemic by trying to turn it in our favor. Remote patient monitoring will become a lifelong medical trend: we are talking about online consultations and therapy. Apart from telemedicine another fusion of technology and medical care has emerged – iot in healthcare.

Internet of things connects all sorts of medical devices and allows whole hospitals to be in control over the data from those devices. This enables doctors to intervene immediately should a need for that arise.

NFTs Are The Real Stars Of 2022

Although they have already been around for at least five years, NFTs are the most talked about topic (and investment) of the moment. These are non-fungible tokens, i.e., non-replaceable. This means that when you create a digital product (audio, video, photo, text, etc.) and sell it on an NFT platform, that becomes a “unique model,” the only version of your creation. Whoever buys your product is to purchase something that “has your signature.” In this way, the whole world will know that this is your product, created by you and sold at that particular price to that specific buyer. NFTs have no real value in themselves, but they take it on when bought.

This trend, and in general everything that revolves around blockchain technology, is undoubtedly making us change our opinion on the security and validation of online operations. It will be a theme in which we will be increasingly involved, thanks to the cryptocurrencies that base their process on this technology and the impacts of the natural world projected into the digital world. With its Metaverse, realities already established for some years as Decentraland will probably push us to have an alter ego in the virtual world. We are not talking about gaming or recreational activities in general, but about new business opportunities, not tangible but fundamental, which will involve and are already involving sectors of any type, from real estate to eCommerce ( see the Nike case ) and probably also the world of work.

Minimalist Design At Your Fingertips

By now, pop-ups, notifications, and widgets that grab consumers’ attention have become irritating. 2022 will be the right year to remove distractions and give more importance to the content, thus providing more space for micro animations, illustrations, or 3d interactive elements. Everything will be accompanied by a trend we already know well: mobile-first. In 2021, about 54% of the traffic on a website was generated by smartphones

Therefore, the goal is to create great sites that can be navigated even with just one finger.

UX And Storytelling Become An Essential Combination

Storytelling is not something new in the business field; on the contrary, it is a trend that has already been underway for several years. But on its own, it is no longer enough. A study on different users when evaluating some brands showed that their judgments are based more on emotions than on information. Brands capable of transmitting positive emotions enjoy greater loyalty than others. Accompanying storytelling, therefore, with UX trends such as parallax scrolling and micro animations will make the communication of a brand with its audience even more effective. But be careful not to overdo it! Filling a site with vitality can, at the same time, create a counterproductive impact, which leads the user into confusion. A proper mix and an excellent preliminary analysis of UX and customer journey are always essential elements to set up a funnel in the best way.

2022 is a year full of news and confirmations of trends already in vogue. We can’t wait to determine if these predictions will be confirmed and why not if new trends in business and technology will emerge.

The post 6 Business & Technology Trends To Watch In 2022 appeared first on Tech Buzz Reviews.

It is a particularly insidious threat because it is silent: most of the time, the victim does not realize anything.

What Is Man-In-The-Middle Attack?

Man-in-the-middle translates as a man in the middle and is a cyber threat that allows the attacker to intercept and manipulate internet traffic that the user believes is private. More specifically, in the case of a man-in-the-middle attack, the attacker puts himself in the middle between two entities trying to communicate with each other: a client (the victim) and the server router.

In this way, it not only manages to intercept sent and received messages. But, if he wants, he can also modify them or pretend to be one of the two parties. In the offline world, we can imagine him as someone who puts fake invoices in our mailbox and then tries to collect payment for them.

What Are The ways Man-in-the-middle can attack us?

Almost any type of internet connection can be compromised through a man-in-the-middle attack.

Man-in-the-wifi: One of the oldest and most common ways is to compromise the wifi network. Usually, the most exploited are the public ones found in airports, hotels, or bars. But the attack can also occur within the home network. Crackers have several ways to “get in the way”: they can create a fake wifi node (called a “bad twin”) that simulates a legitimate access point to trick us. Another way is to monitor web traffic on an unencrypted connection and look for session cookies to hijack our account. Or, an attacker could change their home wifi password to gain access.

Man-in-the-mobile: We are always connected, thanks to the smartphone. In recent years, a great opportunity for cybercriminals is increasingly trying to infect mobile devices with man-in-the-middle attacks to intercept all SMS traffic. The main goal is to bypass the two-factor authentication that protects our financial institution accounts and beyond. In this way, the cracker can obtain the various authentication codes sent by message.

Man-in-the browser: Also known as the banking trojan, the man-in-the-browser attack involves malware installed on the victim’s device. Once operational, it can modify online transactions made, for example, to a bank. In practice, the browser will show us the correct transaction, while in reality, another one is being made.

Man-in-the-IoT: The Internet of things is now a reality. The objects connected to the Internet are thousands: from TVs to washing machines, passing through thermostats. All intelligent, but also all potentially vulnerable. “Internet of threats” was baptized by Eugene Kaspersky, founder of the famous and homonymous IT security company. Among the threats to which smart devices are exposed, there is no shortage of man-in-the-middle attacks that can be used to intercept very sensitive data concerning us and collected from every device connected to the web.

Man-in-the-app: Apps aren’t immune either. In this case, the cracker can forge the security certificate that apps and sites use to ensure communications between them and the user are secure. A tactic that allows him to communicate directly with the application and steal all the data we have given him.

How to Defend against Man-in-the-middle Attacks?

On the consumer front, there are several measures that we can all take to protect ourselves:

• Never use unencrypted or free wi-fi access points to carry out sensitive transactions;
• Make sure you are using the encrypted version of the websites, checking that the URL starts with HTTPS;
• Set a password for home wi-fi WPA2 encryption and change the default password with a better one (at least 15 characters recommended);
• Always update antivirus and operating system to the latest version;
• Do not visit websites when the browser alerts us of a problem in their security certificate;
• Enable two-factor authentication in all our most important accounts, such as email;
• Avoid using your work or home computer for transactions. An ad hoc one is preferable.

The post Man-in-the-middle Attack: Here Are The Possible Ways To Defend Ourselves appeared first on Tech Buzz Reviews.

In many ways, Covid-19 acts as a catalyst for a host of changes that were already predictable thanks to our increasingly online and digitized lives. Things are going to happen faster now, with the need to push it forward.

1. Artificial Intelligence (AI)

Artificial intelligence is undoubtedly one of the biggest trends today, and during the year 2021, it will become an even more valuable tool. With it, we can interpret and understand the world around us.

The amount of data we collect on healthcare, infection rates, and measurement success, for example, will continue to grow. Machine learning algorithms will have more information, and solutions will be increasingly sophisticated.

The challenge for companies is to understand the changing patterns of customer behaviour. More human activities will take place online: shopping, socializing, virtual workspaces, meetings and hiring.

2. Robots, Drones and Vehicle Automation

In recent years, we have seen the advent of robots in areas of care and assisted living. Rather than completely replacing human interaction with caregivers, which is so important to many people, robots can open up new communication channels. The robots will also take care of both the cleaning and the security of the empty spaces.

Drones are used to deliver life-saving drugs, monitor pedestrian traffic in public places and identify places with a higher risk of virus transmission.

Increasing the efficiency of the public transport network is a priority for both service providers and authorities. Consequently, initiatives around autonomous vehicles will continue at an increasing pace.

3. The Revolution In The Service Sector

The services that we need, with which we live and work through cloud-based on-demand platforms are key to new technology trends.

Artificial intelligence (AI) and robotics are one way for almost every business to reach many customers. And regardless of your size or budget.

Companies like Google, Microsoft, Amazon, and an ever-growing horde of startups and spin-offs have plenty of cloud offerings. This enables companies in all fields to use state-of-the-art technology with a limited initial investment in specialized tools, equipment or employees.

An example of this is Zoom, which recognized the demand and quickly added servers or increased their range and quality of services at the beginning of the pandemic. They could make a name for themselves thanks to their cloud-based character and their partnerships with their service providers.

In 2021 and beyond, this flexibility and speed will become increasingly important.

4. 5G and Advanced Connectivity

A faster and more reliable Internet doesn’t just mean we don’t have to wait any longer. Each successive advancement in 3G mobile connectivity has opened up new use cases for the Internet:

• 3G has made Internet browsing and data-driven services usable on mobile devices.
• 4G has led to the growth of video and music streaming platforms.
• 5G will also open more doors to what is possible.

5G stands for services based on advanced technologies such as augmented reality and virtual reality and cloud-based gaming platforms that can be deployed anywhere, anytime.

5. Augmented Reality (AR) and Virtual Reality (VR)

These terms include technologies that use glasses or helmets to project computer-generated images directly into the wearer’s field of vision.

Augmented reality (AR) takes place when the perception of reality is amplified through computer-assisted animation. Virtual reality (VR) is invoked when the user is placed in a fully computer-generated environment.

Thanks to these technologies, medical examinations and diagnoses can increasingly be performed remotely. Besides, we will see an increase in virtual reality and augmented reality tools in the education sector, and the fight against pandemics is also supported by augmented reality. For example, warnings may appear when we move to areas where the infection has spread widely. Or we are reminded to wash our hands.

The post 5 Technology Trends For 2021 appeared first on Tech Buzz Reviews.

As an online store owner, your growth will largely depend on SEO. It is by taking advantage of the advantages of SEO for customer acquisition that you will be able to build an online store that can withstand the changes in e-commerce and that will continue to be profitable for years to come. come.

SEO Optimization For New e-merchants

The acronym SEO is derived from the term Search Engine Optimization in English. In French, we talk about optimization for search engines. The term SEO is also used in the same sense. SEO is basically used to communicate with search engines like Google and Bing. A site that is properly optimized for SEO can be easily crawled by search engines. More importantly, it is SEO that allows search engines, smart machines, to figure out what a given site is all about.

In other words, SEO is the language of search algorithms. To communicate with Google and Bing, your website must “speak” SEO. This is why, as an e-merchant, you must continually follow the factors that Google considers to show organic search results.

Google aims to ensure users receive the best experience, for this reason, they rolled out the Google Core Web Vitals page experience update. Some significant changes are new core web vitals, UX signals as ranking factors, how to see your core web vital performance in the search console, and search rankings.

But the factors that impact SEO are very numerous and sometimes unclear, you may feel overwhelmed by taking an interest in the question. Worse yet, some SEO initiatives, like building a good backlink profile, can take weeks of sustained effort – but the results aren’t always there.

This is why we present to you in this article SEO optimization initiatives that you can implement today to boost your organic ranking.

SEO Tips: Understand SEO Challenges First

SEO is a concept that is often cringing because of its complexity. But if it is causing so much controversy in the e-commerce arena, it is because it brings closer to the dream of any e-merchant: an online store powered by a free source of traffic qualified from search engines.

But SEO is evolving at an alarming rate and even the savviest e-merchants can feel overwhelmed by the constant updates from search engines.

Evolution Of SEO

While it was still possible a few years ago to play tricks on search algorithms, the noose has tightened considerably around manipulative SEO techniques. The main SEO techniques that seem to stand the test of time are those that unfold naturally, since they are not based on repetitive patterns that can be automated through software.

Experience must be accumulated in the field through an experimental approach. The main knowledge relating to the field of SEO is usually developed by self-taught people who know the subject inside and out and who dare to create sites to test new techniques in the long term, documenting the process and the results, of course.

An SEO strategy that allows you to achieve concrete results can therefore be seen as a major competitive advantage.

Also Read: Pinterest SEO: 10 Tips To Rank Well On Pinterest

SEO: A Golden Source Of Customer Acquisition To Tame

As there are not a thousand and one ways to generate traffic to an e-commerce store, and the sources of the online lead acquisition remain limited, it is important for any e-merchant to devote time and efforts to implement an effective SEO strategy.

In their entrepreneurial journey, e-merchants quickly understand that it is necessary to find profitable sources of customer acquisition to continue to make their online sales activity profitable.

But the choices available to them are not many. They can be classified into two main categories:

• Paid customer acquisition initiatives
• “Free” customer acquisition initiatives

Paid Customer Acquisition Initiatives

In short, it is about paid online advertising and promotional initiatives that cannot be deployed without spending money.

Paid advertising generally refers to pay per click or PPC advertising. Paid ads that accurately calculate return on investment are shown on search engine results pages and on certain social networks like Facebook. Ads can be personalized, and advanced targeting options reach a highly qualified audience.

Paid advertising is very useful for testing concepts and getting results immediately. The speed of implementation therefore makes it possible to assess the viability of ideas and concepts in record time. But to propel an online sales activity with PPC advertising, you need to have a considerable budget to bet on promising keywords and test different sales funnels until you design a conversion funnel that generates a return on your investment. less 3 to 4 times greater than the advertising budget initially spent. PPC campaigns must also constantly be optimized, which requires a lot of expertise.

As for other paid promotional initiatives, those that stand out for their effectiveness involve collaboration with influencers.

“Free” Customer Acquisition Initiatives

Regarding “free” customer acquisition initiatives, we will focus primarily on SEO for the purposes of this article. But in general, all of these initiatives are centred around content marketing, which cannot be effective if SEO optimization is not there.

Note: When talking about a “free” customer acquisition source, it’s important to keep in mind that nothing is ever “totally” free. While some initiatives can be implemented without spending a cent (or almost), they require a good deal of investment in terms of time and personal involvement.

So let’s talk about SEO and discuss the optimizations that can allow you to boost your SEO intelligently.

SEO Optimization: 5 Practical SEO Tips To Get More Traffic

According to a recent study conducted by SEMrush on the organic ranking factors that most impact position in search results, three ranking factors were found to be particularly important:

• On-site time
• Pages per session
• The bounce rate

These 3 factors come respectively in second, third, and fourth position in the list of the 17 most powerful organic SEO factors – the first position being occupied by the “direct visits” which are counted when the visitor directly types the URL. of a site in the browser bar without going through the Google search page.

Based on the results of this study which looked at the analysis of 600,000 keywords and the top 100 organic search results returned for each of them, we present practical optimizations that can boost your organic rankings. . These optimizations can be implemented through the SEO tips presented below.

1. Increase On-Site Time

On-site time refers to the average time a visitor spends exploring your website. When the time-on-site is high, Google considers that your site offers relevant information to Internet users. Here are two tactics to increase on-site time while improving the user experience:

Install a feature to suggest results in the search bar [SEO tip number 1]

One effective way to increase the time spent on your site is to set up a suggest results feature in your search bar. When visitors want to search for a particular article on your site, they don’t always know the exact terms to use.

If results suggestions start showing up in real-time as the visitor types in their query, it’s very likely that the visitor will spend more time exploring the different products you offer.

This tactic offers another major advantage. Your visitor sees all kinds of relevant product suggestions that might be of interest to them in addition to the item they were initially looking for. In other words, it’s a subtle cross-sell tactic that works in an automated, 24/7 fashion. Prospects might end up buying more, which could increase your average cart. Best of all, visitors spend more time on your site, you meet their expectations, and Google rewards you in return by improving your organic rankings.

To further optimize this initiative, try setting up a feature that also displays a thumbnail next to the suggested products. Thumbnails visually represent suggested products and can therefore increase click-through rates.

Embed non-YouTube videos in your content [SEO tip number 2]

When it comes to getting visitors to spend more time on your site by always providing more value, nothing can beat visual content. The video format in particular can effectively capture the attention of visitors.

However, embedding YouTube videos created by other users into your pages is not the way to get results.

Try to create unique videos hosted on video platforms known to be more professional, like Wistia, and showcase them through eye-catching video cover images.

For example, you could start by experimenting with this approach: provide a video version of a small part of your content that is worth visually representing. Here are some ideas for more inspiration:

• If you sell clothes, think about lookbooks in video format.
• If you sell dietary supplements, create a 2-minute video that explains the benefits of the highlighted dietary supplement.
• If you sell smartphone accessories, create a high-definition video that shows your product against a white background or close-up, from all angles, to maximize its appeal.

DSLR cameras today are sold at a very affordable price. They allow video footage to be filmed in HD, and any self-respecting e-merchant must master high-definition video shooting to have greater leeway in e-commerce marketing.

Also Read: 4 Digital Marketing Trends To Look For In The Coming 2021

2. Increase Pages Per Session

The Pages per session indicator refers to the average number of pages viewed by an Internet user who visits your e-commerce site. This indicator informs Google of the relevance and quality of the content and information you provide to Internet users. It’s by increasing the pages per session that you’ll have a chance to effectively compete with a ton of competitors who are also looking to generate free traffic.

With that in mind, here are some SEO tips that you could quickly implement to increase pages per session:

Optimize your internal networking [SEO tip number 3]

Internal linking refers to the organization of internal links in your website. To show that your content as a whole is relevant, you should try to point links between the pages of your site whenever the opportunity to redirect the user to a complimentary resource presents itself.

For example, if a visitor consults a product page that features “organic beeswax shampoo”, it would be wise to strategically insert a few links into the page that redirect to additional product pages. , like the page of a “beeswax-based shower gel”, or that of a “beeswax-based moisturizer”. You could also add a section that displays clickable thumbnails of related products displayed as suggestions.

These links will encourage visitors to view multiple pages each time they visit your e-commerce site, as long as the relevance is there. You can see from the example shared above that the example suggestions all repeat the phrase “beeswax-based”. Try to use the keyword differentiator as an anchor by repeating it in hyperlinks on the same product page to increase the relevance of your suggestions.

Create a blog [SEO tip number 4]

To encourage visitors to spend more time on your site, you could start a blog. Your blog should be interesting, and it should naturally be closely related to the niche you serve.

Above all else, the content you publish should deliver value to visitors. Your content could add value in a number of ways, including:

• Help prospects resolve their pain points
• Present tutorials and how-to guides
• Entertain visitors in one way or another
• Share interesting statistics and studies related to your niche

For example, if you run a dietary supplement e-commerce site, you could blog about studies that demonstrate the clinically proven benefits of the supplements you sell. You could increase the perceived value of your offers by supporting each product page with an article or guide. It is this kind of initiative that will allow you to effectively differentiate yourself and position yourself as an expert in your niche.

3. Decrease The Bounce Rate

Bounce rate refers to the percentage of visitors who leave your site after visiting only one page: the page they originally landed on. A high bounce rate shows that your site is irrelevant. When a visitor leaves your site prematurely, Google considers the content and information provided to be poor.

Here is the main SEO tip you should focus on to decrease your e-commerce site’s bounce rate and improve your SEO:

Include your keywords in the first part of your page title [SEO tip number 5]

We will assume that your page is relevant. If you are selling an unbreakable smartphone case, the page you are going to create will obviously feature a very resistant case. But, the words you use in your content can create confusion and frustrate visitors.

Today, online shoppers scan the product page they land on by analyzing the page title and captions at a glance. With this in mind, you should always include the exact keywords that you are targeting through your page in the title tags of your content (H1, H2, etc.).

Most importantly, try to place the keywords in the first part of the main page title.

Continuing with our previous example, if you are selling an unbreakable shell and you are effectively targeting the keyword “unbreakable shell”, here are some H1 titles to consider:

• Unbreakable smartphone case: 3 cases for less than 20 €
• Your unbreakable ultra-resistant rubber shell delivered within 1 working day

And here are some titles that should be avoided:

• Ultra-durable smartphone case: the strongest models
• Smartphone protection: the best-selling models

Obviously, you will have to perform tests to find out which variants prove to be the most effective and not rely entirely on guesswork.

Evaluate The Results Of Your SEO Efforts

Implementing these SEO tips is not enough. Not only should you track the results of your SEO efforts, but also re-test when the desired goal is not reached.

Monitoring Of SEO Performance Indicators

For the purposes of this article, your 3 SEO performance indicators will of course be Time on-site, Pages per Session, and Bounce rate.

You will be able to monitor these indicators using an analytical tool like Google Analytics. The tool is free and very powerful. You will need to install Google Analytics on your website if you haven’t already done so, and you will also need to enable e-commerce tracking through the tool’s interface.

Note: To be able to create a Google Analytics account, you must already have a Google account (this is the case if you have a Gmail address).

The reports presented on Google Analytics will allow you to evaluate the 3 SEO performance indicators discussed in this article, and more importantly, to compare them from week to week to know if your SEO optimizations are useful.

Ideally, after implementing the SEO tips presented above, you should see:

• An increase in Time on site compared to the initial values.
• An increase in Pages per session compared to the initial values.
• A decrease in the Bounce Rate from the initial values.

In order not to get tangled up in your brushes, you should organize your data in a spreadsheet, an Excel sheet for example. You should write down the initial pre-optimization values ​​on this sheet, then create columns that will accommodate the values ​​collected each week after the optimization.

For a better visibility, you could of course create from this data a graph that details the evolution of the trend for each performance indicator over 1 or 2 months, for example.

Perform Tests

If you don’t see any improvement after implementing these SEO tips, don’t give up. These referencing tips are part of an experimental approach. You will need to experiment with different variations of the SEO tips we have presented to you until you find the optimizations that allow you to get the best results. For example :

• Experiment with different colours for the hyperlinks.
• Test out different sizes of thumbnails for the suggested products.
• Change the position of the “Blog” navigation tab.
• Experiment with different places to embed videos in your content.
• Experiment with different video cover images.
• And so on.

Implement These SEO Tips Today

At this point, with the SEO tips we’ve provided, you should be able to start optimizing your SEO today without feeling intimidated.

You could even hire an experienced freelancer on Upwork who can take care of the technical aspects and assist you with your initiatives until you become familiar with the different processes.

Implement these tips, follow the results, experiment with variations, then repeat the same process to refine it. The SEO optimization process should never stop and it should be part of a long term SEO strategy.

The post SEO Optimization: 5 SEO Tips To Improve Your Organic Ranking appeared first on Tech Buzz Reviews.

In addition, you have heard of all these success stories of bloggers who have won huge sums and you want to try your luck?

Or maybe you just want to start a blog to share your know-how or passion?

And despite this desire that drives you, you do not know where to start to do well …

You have found a whole bunch of tutorials on the web for supposedly learning how to start a blog, filled with jargon all less understandable than the others.

I know exactly what you are feeling because I have been through this myself and it is very frustrating.

I didn’t even dare to start my own blog, because I thought I would never make it.

After hours of reading tutorials and reflections and despite all the information ingested which was sometimes demotivating, I finally decided to lay it all down and create my blog.

Today I want to help you start your own Blog.

Each of these tools will have a primary role in the success of your blog.

The funnel represents the sales funnel taken by your visitors from top to bottom.

The more a visitor moves down the funnel, the more they tend to be converted into a customer or monetize your blog.

On the other hand, the number of visitors arriving at the end of the funnel will decrease over the stages.

1. Blog & site: First of all, you need a well structured and optimized site and blog in order to offer quality content to your future audience.
2. Audience: You attract and build your audience by promoting your blog posts. These articles should provide answers to the questions of your readers, concrete solutions to their problems.
3. Trust: At this stage, you establish a relationship of trust with your audience by providing them with high added value content free of charge.
4. Web traffic: A relationship of trust having been established with your audience, you are now able to generate traffic thanks to your quality content which is liked and shared on social networks. You also generate traffic thanks to advertisements that highlight your quality content. We are at this stage in an Inbound Marketing phase.
5. Registered: Some of your prospects have already become customers by having purchased your products or services, but for others, you must convert them into subscribers to your newsletter (s) by offering free guides for example by the exchange of their subscription to your Newsletter.

For those who have not subscribed to your Newsletter, you must carry out retargeting which consists in distributing advertising to them (for example on Facebook) which aims to promote your free guides, in order to convert them into subscribers.

6. Monetization: Thanks to your well-established Sales Funnel, you manage to monetize your traffic by offering a series of emails containing free and paid offers, in order to convert your subscribers into customers.

These are the above steps you should keep in mind while starting a blog in 2020.

The post How To Start A Free Blog In 2020 appeared first on Tech Buzz Reviews.

This purchase is something that we will not do every month and it is a product that should last us several years with the best result. To help you choose a WiFi router for your home, we are going to make an analysis of these points to take especially into account and thus get our purchase right. Then it will be time to search and find the ideal option for each one.

How To Find The Best WiFi Router For Our Home

Each house has its peculiarities, just as users do not all have the same needs. This means that, for example, the same WiFi router does not work for us as our neighbours if it has worked like a charm.

To choose the perfect WiFi router we will look at several sections and once completed you will know what you should go for. Helping us from the experts is always a good option, that’s why even if we have clear ideas we can let ourselves be advised based on what we know we need, the budget we have or some peculiarities.

Connections And Devices

If we plan to use the wired network of our WiFi router we must know how many ports it includes, although we know that currently, the results offered by the WiFi connection allows us to practically forget about cables.

In this case what we must assess is the number of devices that we will connect, each WiFi router has a maximum capacity that will allow us to enjoy the connection to a greater or lesser extent.

The WiFi Range Is Important

Not all houses or apartments are the same, this means that we may need an extra WiFi range to reach every corner of our home. If we have several walls on average, it will be important to know the capacity of the router that we are going to buy.

Among the routers that we are thinking of buying, we must value this feature in the same way as opting to change the location of the WiFi router so that it is well located. Sometimes, more than the router, the problem lies in the location of the router. On some occasions, we have already made mention but it is time to repeat it, the interference of other products such as the microwave can cause connection cuts.

Safety To Value

Although we are very concerned that the scope to buy the WiFi router we need, security is something that we must never forget. A poor team can cause us more problems than happiness and that is why we want to focus on this section.

WP2 encryption is the current standard that we can embrace although we must also be aware of the new one, known as WP3, which will gradually gain ground in homes. Its internal options can also be important, being able to customize the hours of use for the smallest of the house or setting consumption limits. Some also offer to create a WiFi network for guests, preventing anyone from connecting to it without our permission when we no longer want to facilitate access.

Technology To Improve Our Speed

Technological advances are also on our side in WiFi routers. One of the most important is the double band that differentiates between 2.4 or 5 Ghz so that we achieve the best result differentiating between each other, we are close or far.

Another important point when choosing a new router is the possibility that it includes Band Steering, making the change between the two bands automatic and we always have the best range and result.

Are You A Traveller? A 4G Router May Be What You Need

Currently, it is increasingly common to work remotely or carry the house on your back, this makes the idea of ​​having a router that we can take wherever we go possibly very interesting to us. These types of routers are not for everyone, but those who have these facilities usually make great use of them.

We will only have to buy one with the option to include SIM cards, contract a fee and start enjoying it wherever we go as long as we are always careful with the roaming rates if we are going to leave the country.

Also Read: 5 Applications To Download Music On Your Android Mobile

The post Things You Should Consider Before Buying A Wi-Fi Router appeared first on Tech Buzz Reviews.

Augmented Reality Glasses For iPhone

According to information from Ming-Chi Kuo, an analyst at TF International Securities and one of the most authoritative voices on Apple rumours, the North American company is developing augmented reality glasses, which could be used with the iPhone to offer a novel service. to your users.

It is a technology that Apple has already tested in other accessories such as Apple Watch. Now, it seems from the information that comes, it is time to bet heavily on this technology.

Not Only Glasses But There Will Also Be An Apple Augmented Reality Helmet

For its part, the same source points out that Apple is also preparing an augmented reality helmet for 2020. The project is codenamed N301 and is already being developed by the Chinese company Changying Precision Technology Company. It would be an accessory similar to what Oculus has done with its Oculus Quest viewfinder.

Apparently, this case will have options both virtual reality as augmented reality and may also perform mappings environment. In addition, it will incorporate an internal high-resolution screen.

In 2020 Or Later?

The information from Ming-Chi Kuo indicates that the manufacturing of both devices has already started during the fourth quarter of 2019 and that they will be commercialized in 2020.

However, there are other sources that are not as optimistic. For example, in The Information, they affirm that it is still a few years before both devices go to market. According to this medium, Apple’s augmented reality case will be the first to see the light, but it will not do so until the year 2022. A year later, in 2023, the glasses will go on the market.

The reality is that these rumours started popping up about two years ago, and since then there has been conflicting information. On the one hand there are the reports that Apple has rejected the idea in the short and medium-term; on the other, those who affirm that the new iPhone has been designed to support augmented reality at a higher level, which is a clear symptom of the company’s commitment to this technology.

An Increasingly Real Augmented Reality

Augmented reality is gradually gaining ground in the market, and for this reason, large companies are already investing in this technology. At the moment, most of the applications have to do with leisure together with technology.

Thus, pioneers in the use of augmented reality have already emerged, such as the Pokemon Go phenomenon. Thanks to its success, others have wanted to follow in its wake, such as Mojang, the creators of Minecraft, who have developed Minecraft Earth, an application to transfer their famous virtual cubes to the real world.

There is no doubt that augmented reality is a technology that, little by little, will be introduced in our homes and our lives.

The post Apple Will Launch Its Augmented Reality Glasses And Helmet In 2020 appeared first on Tech Buzz Reviews.

How Is Artificial intelligence Saving Lifes In The Medical Field?

The artificial intelligence is the technology that allows machines to analyze data and evaluate the context for developing tasks similar to those carried out by a human being. An intelligent machine uses techniques such as machine learning or deep learning to incorporate new knowledge and process is based on algorithms.

The use of AI is increasingly widespread in numerous fields, but there is one that stands out above the rest for the great possibilities it offers: medicine.

And is that artificial intelligence in medicine is changing the paradigm of the sector from many perspectives. One of them is the processing of medical data. The use of intelligent systems allows the processing of large amounts of medical information that would otherwise be impossible to combine.

Thanks to this ability to obtain information, artificial intelligence already offers many advantages when making medical diagnoses. The help of technology is increasingly essential to detect pathologies much earlier and with a minimum margin of error.

On the other hand, the commitment to artificial intelligence in medicine also implies changes in the treatment of patients. The use of innovative tools makes it possible to automate treatments or apply them remotely, functioning as an important support for healthcare personnel.

The application of artificial intelligence in the medical sector also forces hospitals and health centres to adapt to new administrative processes. For example, thanks to this technology it will be possible to automate the search and verification of files.

It should not be forgotten that the unstoppable penetration of artificial intelligence in the health sector will also force hospitals and doctors to use new tools, methods, techniques and systems. For example, in the way tests are carried out, or when distributing resources.

The development of artificial intelligence in medicine also requires the creation of new regulations, especially related to privacy and data protection. But also on other questions that still have no answer. Who is responsible for medical malpractice committed by an AI?

The challenges that artificial intelligence faces in medicine are still much more earthly than what we are used to seeing in typical science fiction movies. There may be intelligent robots in the future capable of performing any operation, but for now, the human factor is still essential.

Also Read: Artificial Intelligence Reshapes Management

Artificial Intelligence and Medical Translation Services

The human factor also comes into play in relation to providing medical services in other languages. Artificial intelligence has changed the translation industry considerably in recent years, with machine learning and neural networks making computerized language translation much more accurate than previous statistical-based machine translation could ever hope to be.

However, despite the progress that has been made, artificial intelligence cannot yet rival the nuance and critical thinking that human translators are able to apply to their work. Medical translation services must, by their very nature, be entirely accurate in the way that they use language. As such, while machine translation has come on leaps and bounds, it is not yet advisable to trust complex medical texts to it.

Medical Field Is Advancing Thanks To Artificial Intelligence

The advances that artificial intelligence allows in health are many and very varied, although in many cases they are still linked to experiments and projects by specialized companies. In other words, in most cases, they are not yet routinely applied in hospitals or health centres.

Technological advances derived from artificial intelligence can be developed in numerous fields. One of them is pharmacology. The development of more effective drugs in much less time is already possible. This is the case of AI that discovered two drugs to treat Ebola in just a few days when it would have taken humans, months, even years.

The ability of artificial intelligence to analyze and interpret images can also be of great help in radiology. In addition, thanks to machine learning they can improve more and more based on the image studies previously carried out.

One of the main applications of artificial intelligence in medicine is in oncology, that is, the diagnosis and treatment of cancer. There are numerous tools to this end, it has even been shown that an AI can detect glaucoma with a simple retinal scan. Smart machines have also shown great efficacy in detecting breast or prostate cancer through biopsy analysis, reaching a hit rate of 90%

The United States is one of the pioneer countries in the use of artificial intelligence in neurology. Thanks to this technology it is possible to know more precisely an organ as complex as the brain. This allows us to better understand how neural connections work and to advance in the diagnosis and treatment of patients with strokes or brain damage, and diseases such as Parkinson’s, Alzheimer’s or senile dementia.

Other projects are focused on offering solutions related to pregnancy. There is an example of this kind Project, a tool that performs an intelligent analysis of the images obtained from the fetus, which allows detecting malformations or other problems during pregnancy.

Examples of medical advancements in the field of cardiology can also be found. For example, at the University of Nottingham, they managed to create an algorithm that detects cardiovascular problems with more delay and precision than traditional methods.

Another field where artificial intelligence applied to medicine will have more applications in the future will be genetics. In this sense, the American company FDNA has launched a facial recognition system integrated into a database that contains more than 8,000 genetic disorders and rare diseases. It also has an application called Face2Gene that allows the exchange of this tool’s data between medical centres in 130 countries.

Finally, in the field of surgery, there are more and more surgical teams that allow automated operations. However, it is still difficult to leave all responsibility for an operation to artificial intelligence.

Also Read: Top 12 Technologies To Watch In 2020

Applications Of Artificial Intelligence In Healthcare

We have already seen that artificial intelligence in medicine presents advances in numerous disciplines. Among its most obvious applications is the most effective diagnosis of pathologies from the analysis of an enormous amount of clinical information.

In line with the previous point, artificial intelligence in medicine allows for more specific treatments, based on effective diagnoses. In addition, in the future, the use of robotic machines or caregivers will be a reality, in the same way, that robotic pets are already in the homes of the elderly.

Artificial intelligence can be applied in almost any field of medicine. Its current mission is to function as a tool to support healthcare personnel and to alleviate the workload of doctors.

Another of the main uses of artificial intelligence in healthcare is also found in the administrative area. Professionals in the health sector also have to face mechanical tasks such as medical consultations on patients. This type of task can be done automatically and effectively using AI.

As we have already mentioned, another of its applications is in the pharmaceutical sector, where it is and will be a great help in finding new drugs and more effective drugs for the treatment of diseases.

Advantages & Disadvantages Of Artificial Intelligence In The Medical Sector

Advantages Of Artificial Intelligence In Medicine :

• Process huge amounts of clinical information in a short time.
• Get better diagnoses.
• New and more effective ways of treating patients.
• Identify hidden patterns in data to offer better diagnostics.
• Save time searching for information or other mechanical tasks.
• Offer support and support to human professionals.
• To help in developing countries or where there are not too many specialists in certain health disciplines.

Disadvantages Of Artificial Intelligence In Medicine :

• Lack of regulations regarding the use of AI in medicine
• A great deal of information is obtained, but remember that patient data is confidential.
• Ethical and moral dilemmas. Can a person be informed that they will suffer a severe cognitive decline in the future, or is it information that could traumatize the patient?
• Irresponsible use of medical data. In the absence of express regulation, the information obtained by artificial intelligence could be marketed.
• Scary sale. For example, a company collects clinical data from patients and uses it to send them alarmist information about their health, while offering miraculous treatments.
• Lack of medical preparation. Most healthcare personnel still have to adapt to the use of these technologies.
• Updating of medical devices and instruments. Not all hospitals, health centres or outpatients have the budget to have these tools.

Therefore, the applications of artificial intelligence in medicine still face prospects and problems to be solved.

The post How Is Artificial Intelligence Changing The Field Of Medicine? appeared first on Tech Buzz Reviews.

In 2015, Apple announced its intention to operate at 100% renewable energy. This April 10, 2018, the Cupertino company announces that it has achieved its objective. All its Data Centers, offices, shops, as well as the factories in which its products are assembled are now powered by renewable energies. This is the case in the United States, but also in 43 countries, including China, the United Kingdom and India.

In order to achieve this goal, Apple has built its own renewable energy production facilities such as wind farms or solar panels. It thus produces its own renewable energy where possible. Otherwise, the company signs long-term contracts to buy its renewable energy from innovative local companies.

In total, Apple is currently undertaking 25 renewable energy projects and another 15 are in development. Its green energy production capacity, currently high at 626 megawatts, will soon increase to 1.4 gigawatts.

As Tim Cook, CEO of the Californian company, who recently opposed the cancellation of Obama’s Clean Power Plan, explains, it is a duty for Apple to leave the world in a better place. been that she never found it. The American company is proud to have reached this milestone and intends to continue its efforts in the years to come. The news comes a week after Google announced it was buying enough renewable energy to power its cloud.

Also Read: Top 12 Technologies To Watch In 2020

The post Apple Runs On 100% Renewable Energy Worldwide appeared first on Tech Buzz Reviews.

Before you go popping the celebratory bottle of wine, another issue confronts you. Your online store has one purpose and one purpose only—to drive sales! If that does not happen, sooner than later, you might as well close-up and call it a day. So the billion dollar question is: how do you attract customers (‘paying’ for emphasis sake) to your online store, to make that first purchase?

It all boils down to the marketing strategies/tools that you employ in this regard. Remember that you’re in a competitive space, with hundreds of thousands of online stores vying for the attention of that potential buyer/customer. With the right marketing technics, you can rest assured that your product will attract the kind of traffic that will boost sales and grow your business bottom line. Ready to know more? Then explore the following ways of marketing right and effectively:

Think of Guest Blogging

An effective way to put your online store in the public glare entails sending guest posts to websites and blogs in your niche. As a strategy, your article can highlight the strengths/positives of the product in question, while recommending that readers make purchases of the product. You might wonder how this seemingly indirect method helps drive sales on your online store.

The rationale is simple. Without coming across as patronizing, a good review could see your review sent out to the followers of these blogs on a repeated basis. Such spread (call it advertising if you wish) ultimately leads to increased traffic.

For a dropshipping business, this is a long-term strategy, but it does pay off in the long run.

Reach out to Bloggers and Influencers

“Hey, what is the difference between this point and the preceding one?” you ask aloud. Well, the difference may lie in the fact these bloggers have large and dedicated following, so you should think of it as giving massive publicity to your Shopify store. You should also make good use of social media influencers. Instagram and YouTube are the most popular among Shopify store owners these days, but it wouldn’t hurt to try Facebook and Twitter. Get influencers who would either feature your product for a fee or those who want a free product, after which they share it with their community.

Give Niche marketing a shot

While it is good to look at online retail giants like Amazon and Walmart for inspiration, remember that these businesses started small. So you could employ the strategy of niche marketing for your online store. Focus on creating a brand around a niche product. Niche marketing also helps you achieve expert status in one area before expanding into the next.
Whip up emotions in existing and potential customers

Before you think this approach breaks every moral code in the book, think of this approach in this manner: motivating the customer to take action! And this also means that you are not breaking any law. Elicit an emotional response from your customers by utilizing scarcity and urgency tactics in your store such as countdown timers, highlighting limited quantities and noting flash sales. You can also point to how your product solves a specific problem and how buyers should take advantage of this offer, with action words like ‘Buy Now’ or ‘Today’

The overall aim of this strategy is to create an emotional connection to your product/service. So it would mean having a target market and using the right content/tools for your online store.

Say Yes to personalization

Studies reveal that personalization has the potential of boosting the sales of online platforms by a considerable margin. Starting your online store provides a good opportunity for creating a list (that should keep growing) of customers with their data and information. You could welcome them to your store with a personal note, addressed to them. Again, based on other information such as their height or weight or some hobby they engage in, you could recommend one or more of your products, showing how this purchase will suit their taste.

Develop Compelling Content for your online store

‘Content is King’, so goes the popular and contemporary online marketplace axiom. And indeed it is as people are moved by what they see, hear and can connect with. So you if want your online store to drive sales, take out time to create purposeful/relevant content, that gets you off the ground. Carry out intensive research to see what content other online platforms, similar to yours, employ. The findings will give you an idea of how to create and personalize your brand/message. With compelling content, your online store stands a better chance of attracting customers, with the potential of making a purchase.

Make YouTube videos

The statistics for the online video watching/sharing platform is mind-blowing: YouTube has more than a billion active members, with several hundred million accessing the site on a monthly basis. YouTube is available in close to 80 languages and other smaller dialects. Therefore creating a video about your online store, the products you sell and your brand could link you to your target customers. The videos could center on providing tutorials on using your product. Creating regular content that provides value to your customers will improve your brand presence and increase your store’s chances of getting the first sale.

Stay active everywhere

In the early days of starting your online store, you will have to embrace all avenues open to you for marketing and advertising. These channels exist, even for free, so cost shouldn’t be a hindrance. Utilize the reach and spread of sites like Facebook, Instagram, Google Plus, and YouTube among others. In other words, make regular postings, send out videos, respond to inquiries, and repeat the process.

The final word

Now that you have a series of steps in helping you get your first sale, it is imperative you adopt a positive mindset, bordering on determination and self-belief. You also need to know that no two business succeed at the same pace, so if after a month of running your dropshipping business, you still have no sale, just continue to push, implement every one of these strategies one after the other, and your first sale wouldn’t be far off.

Conclusion

Now that you have these guide, you must get off your seat and walk the talk. Draw a schedule for daily postings on your Twitter, Instagram and Facebook pages. These contents don’t necessarily have to be yours, make use of Reddit to source free user generated contents, and write that blog post. Begin to take action NOW!

The post 10 Ways to Get Your First Sale appeared first on Tech Buzz Reviews.