Social networks for companies and their control have become essential today. All structures (or almost) have a Facebook page and a Twitter account, at least. However, it is not so obvious how to go about developing an effective social media strategy.
Creating an interactive, unifying and effective publication does not necessarily go without saying. If certain, embark on it to succeed in your professional retraining, many of you are still looking for advice to improve yourself. Here is some information to get you started.
Table of Contents
Vary The Content On Your Social Networks
At a time when zapping is king, when Internet users are inundated with images from the most thrilling to the most insipid, standing out from the crowd requires creativity. To develop a successful social media strategy, remember this: Internet users like to be told about themselves first. This is why it is not possible to share only content relating to your activity.
The variety of publications is a prerequisite for any communication on social networks and particularly on your corporate Facebook page. Tell yourself that anything is possible! Photographs, infographics, press articles or other sites related to the needs of your customers. But also articles from your business blog if you have one! All these elements are so many keys to animate your social networks.
Create A Publication Schedule For Your Social Networks
The schedule is THE basis of all communication on social networks. Indeed, each shared content must be part of coherence and a global strategy to have an optimal reach. Simple and free tools can help you with this task. Among the most common are:
- Trello
- Google calendar
- ICal
In order to establish an effective schedule, alternate the type of publications and try to set up a few recurring meetings. Why not the Tuesday photo, with your teams in a particular situation, the Thursday infographic etc. All of this is of course to be considered in relation to your core business.
Create Interaction With Your Community
It is estimated that social media communication should have 20% promotion and 80% pure content. This is how the community of a corporate Facebook page or a Twitter or Instagram account can live. All the more so since the modification of Facebook’s algorithms which favour, in news feeds, the publications of pages that generate a lot of interactivity. Sharing elements that can make your audience react is increasingly important from this perspective.
To Be Reactive
Social networks more than any other communication channel, require responsiveness. Some sites, like Facebook, also note your ability to provide a rapid response and indicate the rate to Internet users. You are rewarded with a badge when you answer 100% in a few seconds (thank you Facebook, that’s so nice). While it is difficult to meet this requirement of total immediacy, it is nevertheless important to show that there is indeed someone behind your business Facebook page or behind any other account.
To do this, reply to all comments or group your replies if the posts are similar. Stay calm in the event of a row. Take a deep breath, let a few minutes pass, even if you leave your “badge” of good student there, and be courteous.
It is also important to reply to messages sent via Messenger or messaging from Twitter and Instagram.
Automate Responses On Facebook
It is also possible to send an automatic reply within your Facebook messenger. It could be a message thanking new people coming to your community or an acknowledgement of receipt, explaining that you will get back to the person as soon as possible. To know everything about how to configure your Facebook messaging system in just a few clicks, follow the guide.
Stay Authentic On Social Media
The heyday of storytelling is proof of this: companies are increasingly looking to show their accessibility. This rule also applies to communication on social networks. To showcase your humanity you can:
- Use the stories to make a short video where we see the teams at work
- Publish in situ photos to present the faces of the company
- Make a video during a particular event
All of this will make you more accessible.
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