The online market has now become a cutthroat battle between the websites created by various brands or businesses. A simple Google search for any product or service will generate thousands of relevant results, all competing for the consumer’s next click. Understanding the value of a well-structured interface that has been optimised to enhance the user experience will ensure that your website attracts more eyes and in turn, translates into more revenue. Here are a few tips that can help you master Google’s crawling algorithm and grow your web traffic through good UX design:
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Prioritise Mobile Design
Due to the growth in technology in recent years, the vast majority of the internet user base uses mobile devices to browse the web. A desktop design may not always be impactful and easy-to-use on a smartphone. This is sometimes frustrating to the user and causes them to click away from your website.
Another reason to focus on an optimised mobile UX design is that Google’s new algorithm indexes webpages with a mobile-first strategy. A good mobile design has now become another factor to directly influence your rank on the results page. There are also various companies that provide e-commerce solutions to businesses looking to optimise their websites for mobile users.
Fluid Interface
UX design revolves majorly over the usability of the website. A great way to enhance your browsing experience is to ensure that navigating through the website is intuitive and effortless. Users like to be able to find the information that they are looking for as soon as possible. De-cluttering your webpages and adding helpful options like voice search and recommended sections can decrease the time taken for your customers to complete a sale. Reducing the time taken to load sections of your website can keep customers engaged and avoid any chances of losing their attention.
Content and Personalisation
Ensure that the user experience that you provide to your users is highly personalised and unique for different types of users. Using analytics tools, user behaviour, likes and dislikes can be monitored and used to display desirable items and other products that may grab their attention. Providing a good description of your products and answering customer questions in FAQ panels will make your users understand your website faster. Customers also tend to feel that the product that they are buying is more genuine if the product has a well-rounded description.
Finalising a Sale
Bringing the customer to the payment page is the main objective of most marketing strategies, but what happens when a customer clicks away from the payments page itself? This problem can easily be avoided by providing the customer with various simple and streamlined payment options like credit cards, net banking or UPI transactions. It is also recommended no to ask users to register right before they make a payment. The login process can be simplified by giving users an option to sign up through Google or Facebook. These simple login features can be added by a web design company that specialises in UX design.
Social Media
This branch of digital marketing is quickly gaining importance. Social media is a ubiquitous form of advertising that makes marketing feel personal. Consumers like to consume and interact with content from their favourite brands on social media. If your company page is active and has easy links for check out, you can generate a lot of traffic purely through social media marketing. Data analysis on a regular basis can also tell you what kind of content works well on your social apps.
Even some of the biggest online companies like Google, Amazon, Spotify etc are constantly finding new ways to enhance the user experience. With a vertical, de-cluttered design that does not majorly differ between updates, these websites are able to attract and retain a large amount of web traffic. Don’t overthink it, investing time and resources on UX design will surely benefit your brand in numerous ways!
