When a person creates an online space through WordPress, they can use different tools to keep track of the data related to this place. One of the resources you have at your fingertips is Google Analytics. One of the advantages of this link is that it offers you the possibility of accessing different statistics that are interesting to better understand the different readings of that growing site.
To better understand what happens in an online space, it is important to go beyond the visual aspect of professional design to analyze the different variables that occur in this context over time. Through this reading of the data, you will be able to implement improvements, identify the results of the work done so far, ask yourself new questions and move towards other objectives.
For example, through this follow-up, you have the opportunity to observe which are the topics that most interest the audience, in which points they stay for the longest, you can know data about visitors who return to the place and others who arrive at this destination for the first time. time. But how to activate Google Analytics in WordPress?
You can start by creating a new account and a new property linked to the name of the website that is the subject of this analysis. Specifically, start with setting up the property in your Google Analytics account. In addition, by managing this procedure you also have the possibility of specifying a Reports view in this place.
One of the keys to this integration process is the tracking code. What is the purpose of it? Having this necessary element to carry out the updated reading of the data related to that online space. When you’re focused on creating your account, you have to indicate what you want to track. In that case, follow the instructions on this page to have the corresponding information.
First of all, start a new session in your account on this platform. Second, from the menu for the Account column, choose one. Then, in the section of the Property column, select one. Finally, in this place, look for the Tracking Information. By integrating the code indicated in WordPress, you can also ensure that everything works correctly as planned. By linking this information to your website, you can find out the specific data of this online medium.
The process necessary to add this tracking data in WordPress will depend on the characteristics of the site itself. In a premium space, for example, it is easier to carry out this procedure since it has a point directly intended to add this information. For this reason, evaluating the simplicity of this experience, you can choose a template with these characteristics if you have the opportunity. In other types of cases, this process of integrating this tracking code can be more elaborate when carried out manually.
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