Choosing the right domain name is essential for any business. You want something that is easy for people to remember, that shows off your company’s unique brand, and that will keep customers coming back. Finding the right domain name often takes time but these tips will help you to choose the right one for your business.
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Always Use a .com Domain
Although there are many different types of domain extensions, there are good reasons to use a .com domain name. For one thing, people are more familiar with .coms and see them as respected businesses. They practically type .com with muscle memory in many cases, so it’s easier for them to remember your address with a .com domain. In fact, nearly 50% of websites are .coms.
Consider the Length of Your Name
You don’t want a domain name that is too long because it will be harder for people to remember it. Instead, you’ll need something that is short and to the point. The best domain name will only have 1-3 words. If it’s longer than that, people will be less likely to look for your business or go directly to your website. For example, if your business name is Tricia’s Collections and Bakery Creations, you’ll likely want to use triciascollections.com. It’s short and to the point, and people will still be able to see your bakery creations when they go to your website.
Create a More Brandable Domain Name
Avoid using generic words that everyone else will be using in their domain names. Are you an accountant who wants to draw in more business with a website? Avoid using generic phrases like “CPA” or “accountant” in the name. They may be easy to remember in general but they sound like everything else on the internet. Instead, try something like “Tricia’s Financial Help” or something else that is more memorable. Consider creating new words, finding a thesaurus to find more unique words, or even working with domain name generators that can help you find the right name.
SEO-Optimize Your Domain With Keywords
If you want your domain to rank higher on search engine results pages, you’ll need to read up on search engine optimization and learn how to use keywords to optimize your domain name. Start by creating a list of keywords and phrases that pertain to your business. Then, research them to determine which ones people are searching for most. Use one or two of them in your domain to keep it optimized.
Buy Multiple Domain Names
If you want to truly make it, you’ll need more than one domain name. Consider purchasing .org and .net versions of your domain name in addition to the .com. It’s also a good idea to buy non-traditional domain names as well as any common misspellings of your domain’s keywords. You can then direct all of these domains to your main website so people can find you regardless of what they type into the address bar.
Your domain name is an essential part of your branding, so above all else, take the time that you need to thoroughly research and choose the right name. When you have the right ones, create an excellent user-friendly website that people will enjoy navigating.
Also Read: Boost Your Business With 5 SEO Resources
