It is estimated that more than half of companies have integrated advertising material into their marketing strategy. Above all, this is a welcome development because, in the flood of available media and advertising messages, the targeted addressing of relevant target groups is extremely important.
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What Speaks For The Use Of Advertising Material?
Two main aspects favor using advertising material: customer acquisition and customer loyalty. Companies must stand out from the competition when selecting the advertising media and the type and presentation (keyword: design). The fact that companies shine with individuality increases the likelihood that customer interest will be aroused. Good advertising media are characterized, among other things, by the fact that they are innovative, profound, and have been selected according to the occasion. This suggests to customers that the company cares about their needs.
Example: The Operator Of A Fair Trade Stand
Trade fair stand operators usually distribute many giveaways and information material to potential customers. Packed in an attractively designed paper bag, such as those offered via print, these measures can have a completely different effect. After all, the bag will also be seen by other trade fair visitors and may even be used after the visit. The customer benefits from the practical benefits – the company is remembered positively. By the way, Viaprinto shines with excellent service, so, among other things, print runs of 1 – 200,000 copies, neutral packaging with the desired sender, and overnight express are possible. Free shipping is included.
Example: Pediatrician
In most cases, the following picture emerges in the waiting rooms of medical practices, especially pediatricians: the children are waiting impatiently, nervous, or even afraid of the forthcoming examination. A few crayons and chic, contemporary children’s coloring books can do wonders. Some Companies have specialized in this particular form of advertising and can offer individual solutions. In this way, the visit to the pediatrician will be fondly remembered by the parents and the little patients alike.
When Used Sensibly, Advertising Materials Only Have Positive Effects
Above all, the examples show one thing: When used skilfully, advertising media are neither intrusive nor disruptive – quite the opposite. Customers appreciate it when they are offered practical help in certain situations. It doesn’t matter whether you like the look of the advertising medium as long as it is of excellent service in the current situation. Since the (potential) customers receive the advertising material free of charge, it is usually used over a more extended period. For example, many households have numerous mugs and pens from various companies. When used strategically, a promotional item is a very effective long-term promotional item.
Another important aspect: advertising media evoke additional sympathy for a company because it feels he is in good hands and is being taken seriously. In the medium to long term, this also strengthens customer relationships and customer loyalty to the company.
Also Read: A Complete Guide On Advertising Marketing And Its Scope
